01FORM
Art taught me how ideas take form
Before generative AI, I worked with data, rules, and identity as creative material — from D3M, my early glitch art on the web, to The Game of Go, where game data became a physical object.
02SPREAD
The internet taught me how ideas spread
Some people collect objects. I collect meme products: more than 1,000 internet products, interfaces, campaigns, jokes, and cultural objects. I wanted to understand why some ideas spread while others disappear.
Communities connect most of what I built: Bitcoined — to my knowledge, the first Bitcoin community on Facebook — in 2011; CreativeRussia with 5,000 creatives; McFly.Aero with more than 100,000 people interested in flying taxis; a 24/7 Clubhouse room; and the Eurasian AI Association. Together, the communities I built reached a combined audience of more than one million people.
03SURVIVE
The market taught me what survives
RareNik became 10,000 NFT characters, all of them me. The first version was ready, but we kept adding character photos, a reality-vlog series, fictional products, lore, and launch mechanics. By the time everything was ready, the market was gone.
That failure taught me to ship the useful version before building the whole universe around it.
04BUILD
Then AI became a major part of my work
I ran Hybrain, an AI agency that worked with 24 businesses across 33 countries, trained more than 1,500 people, and shipped 25+ AI integrations.
I also co-founded a project that began as an AI meme and grew to 6.3K+ GitHub stars, more than a million views, and seed funding. Attention came first. The product followed.
05ALL IN
Now I make music with Bally Sol
Before Suno, I was a music fan and curator. Years of listening, comparing, and saving music shaped my taste. New tools gave me a way to take part in making it.
Bally Sol and I co-founded ManifestMusic.Studio. Bally wanted beautifully produced songs about the love and family she hoped to welcome into her life. Together, we turned that idea into a music project.
We write songs about confidence, love, and letting go. We write lyrics, explore musical versions with AI, and develop the ones that connect with us. Bally also creates the images, videos, and stories around the music; I write songs and run the studio.
Our catalog spans 80+ releases. Alongside the creative work, I handle the practical decisions that help us keep releasing: artist positioning, distribution, metadata, and catalog economics. I draw on that experience in my guides, workshops, and consulting.