I learned how ideas take form, spread, and survive.

Art taught me how ideas take form.

Before generative AI, I worked with data, rules, and identity as creative material — from D3M, my early glitch art on the web, to The Game of Go, where game data became a physical object.

The internet taught me how ideas spread.

Some people collect objects. I collect meme products: more than 1,000 internet products, interfaces, campaigns, jokes, and cultural objects. I wanted to understand why some ideas spread while others disappear.

Communities connect most of what I built: Bitcoined — to my knowledge, the first Bitcoin community on Facebook — in 2011; CreativeRussia with 5,000 creatives; McFly.Aero with more than 100,000 people interested in flying taxis; a 24/7 Clubhouse room; and the Eurasian AI Association. Together, the communities I built reached a combined audience of more than one million people.

The market taught me what survives.

RareNik became 10,000 NFT characters, all of them me. The first version was ready, but we kept adding character photos, a reality-vlog series, fictional products, lore, and launch mechanics. By the time everything was ready, the market was gone.

That failure taught me to ship the useful version before building the whole universe around it.

Then AI became a major part of my work.

I ran Hybrain, an AI agency that worked with 24 businesses across 33 countries, trained more than 1,500 people, and shipped 25+ AI integrations.

I also co-founded a project that began as an AI meme and grew to 6.3K+ GitHub stars, more than a million views, and seed funding. Attention came first. The product followed.

AI music is where those skills now work together.

Before Suno, I was a music fan and curator, not a producer. Years of listening, comparing, and saving music shaped what I thought was worth producing. AI made production cheaper; it did not provide taste, artist identity, rights management, metadata, distribution, or payouts.

Today I lead strategy and operations in a co-founded AI-music venture. The catalog has more than 80 releases, 20M+ cross-platform streams, and $60K+ in catalog revenue. When the business began generating revenue, I closed the agency and went all in.